Project Summary

The PEPP project brought together faculty and students from Environmental Political Science and Social Psychology to explore how the way in which environmental issues are presented influences individual and collective reactions. Their goal was to enrich academic understanding of the effects of message framing about the environment, and to provide hands-on experience and theoretical context for undergraduate and professional masters students interested in environmental communication. The group pursued these goals through collaborative research, using psychological theories to better understand the actions and attitudes that result from environmental messaging, and then teaching new courses. These courses exposed environmental masters students to techniques for effective persuasion and psychology students to key issues in environmental sustainability, while the research lead to multiple academic papers and dissertation chapters by PEPP participants.

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Collaborating Departments
Environmental Political Science
Social Psychology

CURRENT WEBSITE/ARTICLE LINKS
Water Use, Behavior and Policy Working Group

Project Participants

Faculty Investigators: Sarah Anderson (Political Scientist, Bren School of Environmental Science and Management), Heejung Kim (Psychological & Brain Sciences), Matthew Potosky (Political Scientist, Bren School of Environmental Science and Management), David Sherman (Psychological & Brain Sciences)

Fellows: Cameron Brick (Psychological & Brain Sciences), Patrick Callery (Political Scientist, Bren School of Environmental Science & Management), Alex de Golia (Political Scientist, Bren School of Environmental Science & Management), Philip Ehret (Psychological & Brain Sciences), Jessica le Clair (Psychological & Brain Sciences)

Graduate Students: Kimin Eom (Psychological & Brain Sciences), Elizabeth Hopper (Psychological & Brain Sciences), Heather Hodges (Political Science), Colin Kuehl (Political Science), Aaron Sparks (Political Science)